Skip to main content

Posts

Showing posts from September, 2016

Six Website Strategies

by Hannah Frank

Some sites offer the kitchen sink while others are like an intriguing first date. Here are some categories to help your online game. Organize your site by deciding your purpose: sales, familiarity with your brand (soft sell), presentation of data, email capture (ongoing communication) or "internet tourism".

1. Sell, Sell Sell: The homepage features an immediate "call to action" and display of merch. The goal is clear: the site "first impression" is designed for clicking and buying. This isn't necessarily bad: if fans will come to the site to find out how to buy a product, this is a declaration that the website is a trusted POS (point of sale).

2. Pleased to Meet Me: Many website designs are focused on blogging, but that doesn't mean you need to invent yourself as something more interesting than you are. This type of site is a labor-intensive collection of videos, blog entries, essays, poems, artwork, pictures of cats, etc.  It's …

Revelatory Night of Pop/Folk with Sarah Eide and Jan Seides Sat 10/1/16 (Chicago)

Songwriters Sarah Eide and Jan Seides bring a revelatory pop/folk music to Uncommon Ground 1401 W. Devon, Saturday October 1 at 9:00pm. The pairing is a unique blend with some exciting contrasts.Sarah Eide has been carving a name in the Chicago music scene over the past few years, although she originally hails from the East coast. Performing with percussionists, guitarists and a full band make each show a flavorful adventure. At this show, her cinematic and intricate piano work will be accented by James Abud, multi-instrumentalist based in Chicago. Visceral sensitivity, wrapped in bold song titles like “Forgiveness” and “Challenge & Victory”, is the key to her trademark sound: introspection with great musicality.
Comparable to Laura Nyro, a pianist/composer from the 60’s soul-folk underground, Eide also has a swinging rock piano style and intellectually satisfying arrangements. While Nyro comes off as vulnerable at times, Eide has a steadfast, empowering vibe along with sweet appro…