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Showing posts from 2014

Nino Arobelidze Creates New Crossroads Between Pop, Jazz, Soul and Damn Good Beat Boxing with NOMAD

Nino’s new album excels at the art of being classy, subtle and cutting edge. The U.S. musician and vocalist, who grew up overseas in the country of Georgia, represents rhythmic and lyrical exploration. Perhaps traveling the globe contributed to the adventure and beauty of bridging pop, jazz, soul and beautiful beat boxing. It is a triumph of the merging of genres from many countries, as well as the U.S. Listeners of smooth jazz, R&B, hip hop, EDM, genuine rock and roll and spoken word can all light candles together. Layers of sounds become clouds that float over traditional boundaries, and merge together joyously. Colors are bright. Thoughts are free and relaxing, with flavorful bends and turns. With her springy, curly hair and smiling eyes, she remains uplifting, artistic and wise. A fan explains the magnetic lure as “enchanting as the sirens of lore, revealing her soft, beguiling smile…[Nino’s music] teaches and we are eager students.” How did she achieve sounding unique but remark…

Testing your Strategies: Bringing Fans to Venues

One Author's Approach
When his gigging band is asked by a venue to bring a certain number of people to the club, this author took a unique approach. He compares the idea of asking a band to bring in customers to the idea of asking a waitstaff or the chefs to bring in customers. Read the article at the link below:

This raises the question, is it the band's responsibility to bring fans to a venue?

The OnAxis Music Answer:

Musicians are musicians. Musicians can also be philosophers, have political views and hold opinions on how society and commerce should work. Musicians can choose to default to the archetype of the complaining musician, longing for the days of old where venues did all the promotion and the musician simply showed up, played and walked away with living expenses. However, being a musician is not a license to stand on a soapbox and talk about how your art is or isn't appreci…

OnAxis Music Internship Available

Internship (school accreditation possible) offered to a person interested in:
Music Marketing as it relates to...
- Photoshop
- Web Research
- Emailing
- Press Contacts
- Press Releases
- Blogs
- Social Media Marketing on Twitter and Facebook
- Music Profile sites: Soundcloud, Reverbnation, Bandcamp, Youtube
- Booking
- Advancing Shows
- Developing the web presence of a band or organization
- Developing credibility
- Developing fans
- Developing revenue

Skills/Tools Needed:
Computer with Internet Access
Laptop if possible
Willingness to meet in person to review learning and tasks
Willingness to serve as Typist/Administrative Assistant

***This is not an on-site position. Work is at-home or at meet-up public location, such as coffeeshop, meeting rooms, etc.***

A work day may consist of:
Meeting for 2-4 hours, reviewing tasks and how to use Internet/Computer to complete tasks

This is a chance to learn a lot about music marketing. You are the direct assistant to Publicist/Blogger in the Chicago music scene with…

New Press Release for Liz Chidester's New Album, People Pumping Pedals, on CAUDog Records (Pop/Folk)


Liz Chidester’s New Album (Pop/Folk)

People Pumping Pedals Announced by CAUDog Records March 18, 2014 – Chicago, IL – Liz Chidester, a Chicago-based vocalist and guitarist, has written and performed all the songs on her debut original Folk/Pop album People Pumping Pedals, released by CAUDog Records. Chidester performed at Mayne Stage, one of Chicago’s premier listening rooms, just last month to promote the album, and is performing local and regional shows throughout 2014, gaining acclaim:

"Songwriter Liz Chidester has become a local favorite at our venue. Her new record, People Pumping Pedals [draws] inspiration from Stevie Nicks. It is almost perfect that this record came out in the dead of winter. It is a good one throw on when staying in and watching a snow storm outside your window."- Ryan Sweeney, Talent Buyer, Chicago, IL

Chidester, originally from the mountains of Virginia, has hiked to the top of the songwriter scene in Chicago, bolstered by experien…

How to Make a Billion $: Money in Urban vs. Indie Rock Lyrics

In Pitbull's song Back in Time, there's this lyric: "Trying to make a billion out of 15 cents". It's a similar attitude to 50 Cent's Get Rich or Die Tryin' album title. There's struggle in those words. It's a bit of machismo in there, but it speaks to reality rather than idealism. At least urban musicians know the odds they're up against.

Let's compare that to a random selection of indie rock/alternative rock/folk lyrics. These lyrics also use the word "money": 
"Our love is all we have...Our love is all of God's money" - Wilco
"Mobiles chirping...Take the money and run" - Radiohead 
"Youth is beauty, money is beauty, hell, beauty is beauty sometimes." - Ani DiFranco

When searching for indie-rock or alternative lyrics that use the word "money", we are hard pressed to find an indie rock song about making money. Instead, money is a philosophical concept to play with, or a part of a story in th…