OnAxis Does Social Media Campaigns for Facebook & Twitter-- so you don't have to!

First things first. You might be familiar with Helen Keller. Well, I am not a miracle worker. I am not a "Publicist" of the days of yore with a big black metal desk and lots of "press contacts" I obtained through smoking cigars or doing coke on the bathroom floors with rock stars before it all ended badly. Strangely enough, especially for me, the mere mention of the "P-word" brings all kinds of requests from the trenches of musicians' egos. Apparently, I will single-handedly be able to bring Jesus into their living room with my "press contacts".

In fact, I have no press contacts to give you. Pick your heart up off the floor-- and really check out what I am about to tell you. Social media is the new black. It's so black, that people in New York are wearing it now, and people in Indiana will be wearing it in 2045. Besides giving me a chance to feel bad about making fun of Indiana perhaps too gratuitously, the metaphor ends there as it's not a trend, it's not a "dot com" that's gonna burst, it's not the housing market that's gonna tank, it's very real that the online thing is the exact same thing as what "press contacts" used to be.

People everywhere, from every angle, soon, will start telling you little bits and pieces which you can put together slowly...here's the latest:

Myspace is dead. God, it was great while it was in its heyday. And yes, if you're Rhianna, or Estelle, it's probably relevant, but please, don't worry about it any longer. Sniff, sniff...

Facebook is the new coffee bar. Get in there, make some friends, start some conversations. By the way, the metaphor of Facebook being like a cafe isn't mine, alas, it belongs to the author of "The Zen of Social Media Marketing".

Twitter is not rocket science. Yes, it got a bad name when Ashton started using it and John Mayer, or a celebrity of note, started telling people about pooping-- actually Ashton uses it for cool fundraisers connecting with his thousands of followers and John Mayer, he probably didn't mention pooping- but at some point people failed to understand Twitter. Do I just get on it, and tell people when I burp?

No, silly. Please, try it. It's not rocket science. Spend 10 minutes.

Please!

Similar to Helen Keller, if people can't see you, or hear you, your career is going to travel about as fast as snail hog-tied to a corpse. Therefore...let me lay it out for you.

First, and foremost, let me say a little somethin-somethin for the Publicists out there that DO have press contacts and do make it happen, and do get people in the press. I hope you enjoy your job. I'm sure your clients enjoy the publicity.

However--my bold statement that social media is TAKING THE PLACE of press contacts is a "zorro" mark on the wall of music marketing that will serve to become more apparent with "the writing on the wall" as it were. So let's go with that wall theory.

(Put the Pink Floyd record away, can listen to it later)!

1. Every publication that you want to be written up in has a Facebook page and a Twitter account. Most of the staff, editors and journalists have accounts as well. Are you friends with them or following them?